Sam Grimley
Opinion
25 February 2019
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For years, brands have struggled to accurately calculate the exposure and value they get from their sports sponsorship investments. But today, this struggle is being exacerbated further by radical changes in the nature of sports consumption amongst consumers.
About Sam Grimley
Sam Grimley is Commercial Director at GumGum Sports, which helps brands, agencies and rights holders capture the full media value of sponsorships across broadcast, streaming, eSports, web and social media.
EMEA clients include several European Football Clubs, Team Sky, Glasgow Warriors, Middlesex Cricket, Hammer Series (Infront Sports), Nissan & PepsiCo.